The rules of the marketing game change all the time. With the advent of the internet, email and social networking, the competition for your attention has never been greater. Marketers need to differentiate themselves from others or risk becoming irrelevant.
Think of what you’re doing to market your house, your product or your services. It needs to be different to capture the attention of others… how does your customer distinguish your product from all the others that you’re competing against? Think outside the box!
Not too long ago, I had the thought to try something different with one of my rental properties: re-rent the property using a high quality video tour.
The results were startling.
I’ve used professional videos with many of my client’s homes for sale and achieved great success… so why not use the same blueprint with my rental property?
In the end, I rented the property at a higher rental amount, my property rented significantly faster and I had to spend a lot less time marketing the property to qualified tenants.
For a property I plan to own for many years, I now have a high quality marketing video that I will be able to re-use every time I have a vacancy! Well worth the initial cost and effort in my opinion.
With my real estate brokerage, I’m also constantly looking to stay ahead of the marketing curve. One strategy I follow is to borrow marketing best practices from other industries and apply these to my real estate brokerage.
Today, I will leave you with this to think about… Have you considered borrowing marketing ideas from other industries and applying them to your business?